He doesn't always lead parades, but when he does, he prefers the Fiesta Flambeau.
The star of Dos Equis' Most Interesting Man in the World campaign will be the Grand Marshal of the largest illuminated night parade in the country April 26 in San Antonio.
At the end of Dos Equis commercials, actor Jonathan Goldsmith states," I don't always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends."
He couldn't attend a news conference for the announcement Friday, but he delivered a message via video in which he pretended to write a letter to the Fiesta Flambeau Association accepting the invitation.
"If it's anything like the time I navigated through a swarm of bioluminescent jellyfish, it should be quite spectacular," said the bearded gentleman. It will surely be a time to remember."
The theme of this year's Fiesta Flambeau is "A Time to Remember."
State Senator Leticia Van de Putte and her husband, Pete Van de Putte will serve as Honorary Grand Marshals.
"For us, Fiesta means family. It means fun. It means gathering with friends," said Leticia Van de Putte, who was first princess in the Miss Fiesta royal court in 1974.
She's a pharmacist who has served in the Texas Legislature since 1991, first as a member of the house and currently, the senate.
Her husband owns Dixie Flag Company, which made the costume for Torchy, the Fiesta Flambeau mascot. Van de Putte told 550 KTSA news that for many years, he has made flags and banners for Fiesta events.
"We make most of the banners and flags. We've always had such a close connection with Fiesta," said Pete Van de Putte.
He's no stranger to Fiesta parades. Several years ago, he was the band director at Jefferson High School, so he marched in the parades with his students and also served as producer of the Battle of Flowers Band Festival.
Reynolds Andricks started the first Fiesta Flambeau parade in 1948, inspired by the night parades of Mardi Gras in New Orleans.
For ticket information, call 210-202-7900 or visit the Fiesta Flambeau Parade Association's website at www.fiestaflambeauparade.org.