KFC Just Made Edible ‘Finger Lickin’ Good’ Nail Polish That, Yeah, Tastes Like Chicken Product is based on brand’s two favorite recipes
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” says Ogilvy creative director John Koay. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
KFC really did make this stuff—thus, it’s not exactly a gag. But it’s not mass producing it. At least not yet. The nail polishes are packaged in a designer bottle and box and have been teased on social media in recent weeks.
The brand has released on online music video around the project, too, and is inviting Hong Kongers to choose the best flavor to go into mass production.