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The Right Approach to Obamacare?



By Don Morgan

Is the Obama Administration taking the right approach in convincing younger Americans to enroll in coverage under the Affordable Care Act? Many marketing experts will tell you the answer is a clear "no."

In fact, one expert told 550 KTSA News the White House has simply no done enough in educating the group it's trying to target. 

"I don't think they've scared them off yet--I think they're just indifferent at this point" said Aaron Page, who told 550 KTSA News he doesn't beleive the troubles with healthcare.gov by themselves are neccesarily to blame for a lack of interest in Obamacare among younger Americans. 

"I don't think they really cared one way or another--because they weren't going there either way" Page said, adding "What you have to do first is educate them on why they need insurance."

As for the efforts that had been made to attract younger enrollees, Page said they were unimpressive at best--and insulting at worst.

"Some of them depict a gentleman drinking--and saying not having health insurance is crazier--I see what they're trying to do there, and appeal to the younger demographic--but it's not giving them enough credit" Page said.  



 

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