Just how big will the economic impact be? That's a difficult question for officials to answer--as the NCAA Tournament rolls in to San Antonio.
Given the teams that are coming to town, they do agree the impact will be big.
"Talk about Baylor, you talk about North Carolina, you talk about Creighton with the leading scorer in the NCAA--you're going to have some support either regionally or nationally coming in here" said Richard Oliver with the San Antonio Convention and Visitors Bureau.
However, the city is hosting early round games for the first time--at the AT&T Center for the first time--which makes it tough to put an exact dollar figure on what the economic impact might be. Meanwhile, Oliver told 550 KTSA News he's not concerned hoops fans might not make it downtown--with the games being played on the Eastside.
"This town, everything is accessible. I think having it at the AT&T Center, just like going to a Spurs game--you can go downtown and have a good time before and after the game" Oliver said.
On another front, with the games soon to get underway, efforts have already begun to bring the tournament back to town.
'I'm in the middle of the bid process for the Men's Final Four for years 2018, 2019, and 2020" said Jenny Carnes with San Antonio Sports. She told 550 KTSA News the Tournament can only mean good things for the city.
"It is great to have a chance to be with the NCAA staff while they are in town for the Tournament so they can see how we work as a team again, and just be reminded what a great city San Antonio is" Carnes said.