What to expect from KTSA Advertising Account Executives
Our sales team here at 550 KTSA News/Talk Radio are some of the most experienced, well-trained marketing sales professionals in our market. When you meet with an KTSA Account Executive, here is what you can expect:
Your first meeting is a needs-analysis meeting. This meeting is to determine whether or not KTSA’s listeners and fans make sense for you based on your target demographic, marketing goals and objectives. The goal is for the Account Executive to have a thorough understanding of your business, its unique position in the market place, and what you’d hope to achieve as well as your expectations of a marketing campaign
At your second meeting, the Account Executive will share with you a customized, research-based proposal that will help achieve the goals you outlined during the needs-analysis meeting. There are many different elements that can be used for marketing your business effectively to KTSA loyal listeners and fans with a variety of internet, web, video and radio products. Your Account Executive will explain the reasons for the marketing strategy they are recommending whether it’s a strategic placement of radio commercials, video elements on the web, internet streaming ads; and how it all together to will highlight your business’s unique strengths, break through the clutter, and help you get new customers (or as some like to say, “help you capture market share”).
Your KTSA Account Executive will also work with you in developing creative commercial copy that will bring about the results you need. Often times at the second meeting, the proposal stage, the Account Executive will be able to provide a sample radio commercial or a “mock-up” of other commercial content. At minimum the Account Executive will be able to explain a creative strategy that will engage KTSA listeners and fans. All commercial content whether it be audio or visual will be submitted for your approval and agreement.
Hopefully, at this point you have received all the information you need to make a good decision about whether or not KTSA makes sense for your business. Then, you too will reap the benefit of KTSA's consumers buying your product and/or services as hundreds of local San Antonio businesses do on a monthly basis.
If you would like an KTSA Account Executive to contact you about marketing to loyal KTSA Radio listeners, call Coreena Hazelett, General Sales Manager directly at 210-654-5170 or your can fill out our simple web form and a sales representative will contact you shortly.
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