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50 years later, the moon is still great for business

ILULISSAT, GREENLAND - JULY 23: A full moon is seen over an iceberg that broke off from the Jakobshavn Glacier on July 23, 2013 in Ilulissat, Greenland. As the sea levels around the globe rise, researchers affilitated with the National Science Foundation and other organizations are studying the phenomena of the melting glaciers and its long-term ramifications. The warmer temperatures that have had an effect on the glaciers in Greenland also have altered the ways in which the local populace farm, fish, hunt and even travel across land. In recent years, sea level rise in places such as Miami Beach has led to increased street flooding and prompted leaders such as New York City Mayor Michael Bloomberg to propose a $19.5 billion plan to boost the citys capacity to withstand future extreme weather events by, among other things, devising mechanisms to withstand flooding. (Photo by Joe Raedle/Getty Images)

NEW YORK (AP) — Brands from the luxury watchmaker Omega to Budweiser and Stouffer’s are paying tribute the 50th anniversary of the Apollo 11 moon landing.

Lego is celebrating with an Apollo 11 lunar lander set. Nabisco is trying to entice space enthusiasts with purple Marshmallow Moon Oreo cookies.

It’s a tradition that dates to 1969 when nearly every U.S. household with a TV tuned in to watch the giant leap for mankind. Marketers at the time jumped at the chance to sell products from cars and televisions to a once-obscure powdered drink called Tang.

Some companies are celebrating their own roles in the July 20, 1969, moon landing. Omega is well known to space enthusiasts as maker of the Speedmaster watch that Buzz Aldrin wore on the moon.


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