NEW YORK (AP) – Billy Idol is telling New Yorkers, “Shut it off!” Idol is the spokesman for a new campaign to get New York City drivers to turn off their engines.

Twelve billboards have gone up with Idol’s photo and the tagline, “Billy never idles – neither should you.”

He’s also done radio and TV ads.

In New York, it’s illegal to idle a vehicle engine for more than three minutes, or one minute in a school zone.

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