Ordering people to eat crickets or drive electric cars is easier than persuading them to do these things.

Persuasion requires empathy, intelligence and humility. You have to try to understand your target audience. Facts, hard facts, must be marshaled. And you approach people with a request that they hear you out, and consider your crickets or Tesla, or whatever it is.

Well, screw all that!

If we can just order people to do something, that’s way better.

What good is power if you don’t use it?

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