VIA offering free rides on a new route this Valentine’s Day

SAN ANTONIO (KTSA News) – VIA wants you to fall in love with their new high frequency line.

The Primo 103 Zarzamora Route began service recently and while it has become one of it’s busiest lines, they’re hoping you’ll give it a chance.

VIA President and CEO Jeffrey Arndt says they’re giving free rides on Route 103 on Valentine’s Day.

Prímo 103 connects Crossroads Park & Ride to Madla Transit Center with faster trips and fewer stops along Fredericksburg Road and Zarzamora Street.

New and improved Prímo stations now feature 26 public art installations by artists from across the nation.

A Prímo 102 line will connect the Kel-Lac Transit Center to VIA’s new Brooks Transit Center, set to open later this year.



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